Just Add Plants is a leading planter manufacturer, selling environmentally sustainable, durable and long-lasting fibreglass plant containers for interior and exterior use.
Just Add Plants asked for a complete overhaul of their current brand (without changing their logo). Their current collateral was all over the place and they asked me to “pull it all together” to help represent them with a ‘stronger’ brand look and feel.
Deliverables included design and production of business stationery, email newsletter templates, magazine advertising, social media branding, conference signage, way finding and warehouse signage, event invitations and packaging design.
I was also asked to design and produce a 50-page product catalogue, where I worked closely with a photographer, providing art direction. I designed and managed the production of 200+ printed product catalogues. I delivered a successful re-brand using a strong and coherent brand voice via multiple touch points.
I completed this project as a freelance designer.
