Just Add Plants is a leading planter manufacturer, selling environmentally sustainable, durable and long-lasting fibreglass plant containers for interior and exterior use.
Three years after the initial re-brand, the Just Add Plants customer base had grown significantly along with the product range. It was time for a complete overhaul. Although I wasn't directly responsible for designing the logo, I was involved heavily in the brand discovery phase, and rolled out the brand throughout all touch points (barring web development, who I handed to the capable crew at Go-Creative).
Armed with the new logo, I went about preparing all printed materials for a soft product launch in late 2019, where the new brand was launched to an eager group of new and existing customers. I was responsible for the design of new business stationery, signage, way finding and warehouse signage, event invitations, merchandise (including shirts, caps, mugs, pens, notepads, a 50-page price list and new packaging design. I designed and managed the production of 200+ printed product catalogues shortly after.
